We act as a partner rather than a service provider, operating as the day-to-day ISSA communications team and responsible for all campaign phases from strategy to reporting. We’ve recently signed a multi-year agreement to track the health of the ISSA brand.

1. Insight-led research

We began with a deep dive into member nations, audiences and the digital landscape.

Our research uncovered three key insights:

• ISSA’s values around using sport as a tool for good were under-utilised
• ISSA’s audience wanted more than live event updates
• opportunities for ISSA to differentiate in platforms and content compared to competitors

2. Digital comms strategy

We built a digital & social media strategy to reshape ISSA’s digital presence:

• defined and prioritised audience segments across 57 nations
• repositioned ISSA as a voice of solidarity through sport
• developed a cross-platform content strategy designed to grow, engage and inform
• designed a KPI framework to guide tactics and performance

3. Perception tracking

We designed a bespoke Brand Tracker to measure long-term brand impact:

• designed to track the strength, relevance and resonance over three years
• focuses on being chosen, not just known by revealing how ISSA is perceived by key audiences and stakeholders
• ensures marketing and communication activities build real, enduring brand equity

4. Creative development

We evolved the ISSA brand for the digital space:

• creating a visually connected identity that engages wider audiences
• built and managed multilingual content across Instagram, Facebook, X and LinkedIn

5. Execution at speed and scale

We then turned strategy into implementation through digital tactics:

• built and managed multilingual content across Instagram, Facebook, X and LinkedIn
• produced culturally resonant content across video, animation, motion graphics and UGC
• activated ISSA’s position around key moments, from sport diplomacy events to grassroots development
• ran real-time community management and audience engagement

6. Performance reporting

We defined clear objectives and KPIs for the year, then built a reporting system to track ISSA’s digital performance.

Using a suite of analytics and social listening tools, we delivered:

• weekly emails with topline numbers, key trends and NOC tracking
• monthly reports with platform insights and content performance
• event-specific reports to measure visibility and engagement
• annual report to assess long-term impact