Challenge
WADA aimed to combat the rising use of anabolic steroids among young people aged 15-24, addressing the pressure from social media to achieve unrealistic body standards.
The Work
WADA, in collaboration with Redtorch, launched the #NaturalIsEnough digital campaign. Running from November 20 to December 17, the campaign featured seven influencers from the UK, France, Germany, and Spain, who shared their personal stories of body image struggles and the benefits of natural training. Through Instagram and TikTok videos, the influencers encouraged young people to join the “Natural Training Movement” by sharing their own workout content and directing them to WADA’s website to learn more about the risks of steroid use.
Impact
The campaign leveraged fitness influencers to reach a wide audience, driving awareness of both the mental and physical dangers of anabolic steroids. It successfully engaged young people across Europe, inspiring them to embrace natural fitness and promoting healthier body image standards.
