research & performance Lab Archives — Redtorch

Union Cycliste Internationale

establishing UCI as a leading cycling account on TikTok

Bell Helmets

consumer insight to inform helmet design for a new audience segment

FISE World Series

how Redtorch reignited the biggest action sports festival in the world

International Skating Union

helping Skating to become the no.1 sport at the Beijing Olympics

International Equestrian Federation

delivering a record-breaking campaign for the Tokyo 2020 Olympics

International Canoe Federation

creative campaign to grow audiences and commercial value

International Cycling Federation

audience research to define digital and commercial strategy

International Ski Federation

sponsorship activation to engage fans of winter sports