We will compare the social media performance of every team at the FIFA World Cup before measuring the intensity of emotions that drive the highest engagement. Sign up here to receive your free report.

Throughout the tournament, international sport’s number one benchmarking tool will be measuring and comparing the social media performance of every player and team at the FIFA World Cup based on an algorithm that measures its impact on audiences.  

The results will reveal which teams over and underperform on social media – and from the 64 nations competing – one will be crowned winner of the social media World Cup.  

We are pleased to announce that we will be producing this report in partnership with the marketing industry’s leading publishing platform, The Drum. 

We are measuring the social media performance of teams at the World Cup because these days, even the world’s biggest sport has to work it’s hardest to compete for eyeballs.  

If national teams’ are to make the most of the opportunity the World Cup can offer, their performance on social media will be as important as results on the pitch.  

Sign up here to receive your free #SportOnSocial World Cup 2022 report

This four yearly spike in the sporting calendar is THE TIME for federations to grow and engage their audiences worldwide.  

Failure to capitalise, will see an acceleration in the growing shift of younger generations away from traditional sport. 

However, a successful tournament on social will go a long way to helping national federations grow their audience and secure stronger commercial and broadcast deals in the aftermath of Qatar.  

#SportOnSocial is a trusted benchmarking tool that helps sports organisations, rights holders and brand sponsors to improve social media performance and increase commercial value. 

#SportOnSocial World Cup 2022 aims to provide educational value to those in digital and comms roles.

A mini #SportOnSocial World Cup 2022 report will be delivered at the end of the group stage and then the full report will be delivered at the end of the tournament.