Volleyball World tops #SportOnSocial League Table 2023

The #SportOnSocial League Table is the no.1 social media performance benchmarking tool in Olympic sport, ranking the social media performance of 40 International Federations.

In a year that included the Beijing Winter Olympic & Paralympic Games and the FIFA World Cup in Qatar, Volleyball World fought off strong competition to finish #1 overall, #1 on Instagram, #2 on Facebook, Twitter and TikTok, and #3 on YouTube.

Social media is a frontliner of Volleyball World and will always and forever be a major touchpoint to showcase our products, campaigns, events, community building, as well as the rising and established stars of volleyball and beach volleyball.

We listen, we strategize, we execute and then we evaluate to keep on improving. Our winning formula over the years.

Ace Asas, Digital Content Manager, Volleyball World

Some key takeaways from this year’s #SportOnSocial League Table:

• FIFA comes in at #2 overall, taking #1 spot on both YouTube/TikTok – its performance boosted by the 2022 Qatar World Cup pulling in incredible video views on both platforms
• World Aquatics retains the #1 Facebook title through high engagement/generation of the most views per video across any International Federation in 2022
• World Athletics climbs 5 places to claim #1 on Twitter, its success in large part due to giving Twitter priority over all other social media platforms when sharing updates and results to secure it as the primary news outlet for media professionals/athletes & officials/athletics fans
• World Triathlon is this year’s biggest climber, leaping 10 places in the overall ranking – largely driven by impressive fan growth/increased video views
• The International Skating Union (ISU) is the highest ranked Winter Federation: up 8 places to a top 10 position overall and up 15 places in Instagram ranking – driven by a rise in fan growth/engagements following the Beijing 2022 Olympics

2022 saw a growth in social media activity and engagement across Olympic sport, with big moments and unfiltered behind-the-scenes content resonating best with fans.

It’s our belief at Redtorch that if Olympic Federations are to remain relevant and compete for audiences in the future, they must improve their connections beyond sport in areas of culture and important issues. Sports that position themselves in people’s minds to have meaning beyond elite competition are certain to grow.

Jonny Murch, CEO, Redtorch

To learn how Redtorch can provide similar analysis specific to your sport contact Chris on chris.ar@redtorch.sport.

Clear here to hear all about future #SportOnSocial reports via email.