We’re going to start this month’s round-up with the best creative of the lot.
AS Roma have transformed their pre-match build up into a thing of beauty with this design.
An interactive story line complete with quiz, highlights and stats – this is a sure winner for all football lovers.
Try it here: https://story.tl/romavschelsea/desktop.html#
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Never forget the power of email marketing.
Surrey County Cricket Club recently sent an email to its members reminding them of the best moments from the 2017 season. This is an easy way to engage your current audience.
My favourite Surrey email of the year went out today. 🤓
Members gets a bespoke email reminding them of the moments they saw in 2017. 🙌 pic.twitter.com/CUAWl3OpYu
— Emily Clark (@EmilyClark11) October 30, 2017
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English football clubs are starting to get hang of this digital marketing thing.
Championship club Leeds United came out with this smart creative for their starting XI, ‘presented by Ladbrokes’.
Very encouraging for sponsors and for engagements.
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Just the one appearance from America this month.
LA Lakers produced this smart video for an upcoming match. The risk with inspirational videos, of course, is them backfiring with the team not performing on the field.
Lakers lost their next game.
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If you’re going to attempt video graphics, you may as well go big. Red Bull produced this smart trailer for their motor-sport event Straight Rhythm.
Investing in a team with the right skills can really pay off in social media production, especially when it comes to video.
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Recently, we’ve noticed more rights holders attempting to gamify their brand. Is this an attempt to take advantage of the rise of eSports? Perhaps.
For now, we can simply celebrate that this trend is producing some fine pieces of creative. Like this one from Paris Saint-Germain F.C.
