In a distant second place is Argentina’s Leo Messi with 34.7 million engagements.
Meanwhile, England is currently leading the charge on social media thanks to ranking first in video views (96 million), second in engagements (22.6 million), and third in new followers (996,000).
These headline-grabbing results come from the first of two #SportOnSocial FIFA World Cup 2022 reports that rank every team and player based on their social media performance during the tournament.

While it’s hardly surprising that Ronaldo is currently the most engaged with player on social media at Qatar, it’s still remarkable just how far ahead of the others he is!
I’ve also loved analysing the emotional impact of content, and found it fascinating how the 3 posts that evoked the strongest emotion were all incidents that happened off the pitch.
Karishma Riar, Senior Research and Insights Manager, Redtorch

The report also reveals the post that have evoked the strongest emotional response from fans: Germany’s covered-mouth protest against FIFA’s ban of the OneLove armband.

The reports include:
• a league table ranking the players on social media
• a league table ranking the teams on social media
• the three posts that have evoked the strongest emotional response among fans