This month, Redtorch’s Research & Strategy Director Chris Argyle-Robinson spoke to Global Sustainable Sport about the challenges of fan engagement sports rights-holders face and offers a proactive, multifaceted strategy to address these. 

Read the full piece on the Global Sustainable Sport website here.

"Sports rights-holders need to create compelling and easily consumable content that stands out from the noise, embrace creativity and storytelling to deliver unique and captivating content."

Chris Argyle-Robinson, Research & Strategy Director

Redtorch is a global research, digital and creative agency trusted by the biggest names in world sport making sport more relevant to more people. Click here to find out more about about our work. 

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