This month, Redtorch’s Research & Strategy Director Chris Argyle-Robinson spoke to Global Sustainable Sport about the challenges of fan engagement sports rights-holders face and offers a proactive, multifaceted strategy to address these. 

Read the full piece on the Global Sustainable Sport website here.

"Sports rights-holders need to create compelling and easily consumable content that stands out from the noise, embrace creativity and storytelling to deliver unique and captivating content."

Chris Argyle-Robinson, Research & Strategy Director

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