Detroit Sports Commission and data-driven communications agency REDTORCH today announced an exclusive partnership to position the city as a ‘top-of-mind’ destination for sports events.

“Detroit is a city transformed!” says Kris Smith, Director, Detroit Sports Commission. “With world-class facilities, expanding transport infrastructure, and a vibrant food and drink scene,” he continues, “our message is simple: we’re a city open for business!”

Downtown Detroit will soon host the city’s four professional sports teams (NFL’s Detroit Lions, NBA’s Detroit Pistons, NHL’s Detroit Red Wings, MLB’s Detroit Tigers), and Detroit Sports Commission believe REDTORCH will attract international events keen to benefit from the city’s amazing facilities.

REDTORCH bring significant experience of delivering data-driven campaigns, and we’re sure their understanding of international sport will help redefine how the world sees our city,”says Smith.

Alex Ross, Commercial Director, REDTORCH agrees. “We’re delighted to partner with one of America’s great cities and can’t wait to communicate Detroit’s incredible story to a global audience. “Having experienced Detroit Lions’ Ford Field and Detroit Tigers’ Comerica Park, and with the world-class Little Caesars Arenasoon to host Detroit Pistons and Detroit Red Wings, I can honestly say that Downtown Detroit will shortly be the world’s most unique sports district.”

REDTORCH’s first opportunity to highlight Detroit’s incredible story will be the 2017 IIHF Women’s World Championship, which takes place at the USA Hockey Arena, March 31 – April 7, 2017.

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Please contact:

Alex Ross, Commercial Director, REDTORCH
T: +44 (0) 207 036 8083

About Detroit

Detroit – North America’s comeback city. A city on the move, fuelled by innovation and creativity and driven by a passionate sports community.

Sport is the beating heart of Detroit. Four of America’s major league sports franchises – NHL, NBA, NFL, MLB – can be found at the very centre of its vibrant entertainment- and food-loving downtown district.

Its proud fans epitomise the city’s work hard, play hard philosophy and warmly embrace every sport with the same wholehearted spirit. We will show the same passion towards yoursport.

Detroit welcomes every opportunity to build mutually beneficial partnerships that deliver outstanding events in a world-class set-up. If you’re looking for a city that delivers a proven local and international platform for sport, Detroit’s the obvious choice.

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REDTORCH is a data-driven communications agency focusing on sport. Their mission is to engage, influence, and grow international sports audiences.

They bring over 10 years’ experience of providing digital expertise to many of sports largest governing bodies and event organisers.

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