FIBA (the International Basketball Federation) has replaced FIFA at the top of the #SportOnSocial League Table 2020.
The annual #SportOnSocial League Table ranks IOC-recognised International Federations (IFs) according to their social media performance.
How did FIBA manage it? The 2019 FIBA Basketball World Cup certainly helped, enabling the IF to remain 1st on Facebook and 2nd on Instagram. It also climbed to 2nd on Twitter.
More specifically, FIBA generated 5x more Facebook video than the average IF – attracting a remarkable 31% of all video views.
Last year was such a crucial year for FIBA with our flagship event, the FIBA Basketball World Cup 2019, taking place across 8 cities in China. The entire FIBA social media team in the headquarters and across our 5 regional offices was focused on delivering the best possible coverage to our fans on all platforms. We are delighted that our social media strategy to put the ‘Fans at Heart’ paid off.
With such strong performances from the fellow International Federations we know that the ‘race’ in 2020 will be again very interesting! We thank basketball fans around the world for their trust and will continue to work hard and innovate so as to service them in the best possible way.
Nicolas Chapart, Head of Digital, FIBA
World Rugby ranked 2nd in the overall League Table and took the number one spot on Instagram.
Live streaming of the 2019 World Athletics Championships in Doha enabled World Athletics to climb 3 places to 1st place on YouTube.
The International Swimming Federation (FINA) made the biggest advance. Its 14-place jump in the overall ranking stemmed from the 2019 World Aquatics Championships.
The 2019-20 ISU Grand Prix of Figure Skating helped the International Skating Union (ISU) climb five places on YouTube and remain the top ranked winter IF.
The #SportOnSocial League Table 2020 ranks the social media performance of 35 IFs. It is based on data collected 1 January to 31 December 2019.
The League Table is produced each year by Redtorch, a leading London-based sports marketing agency.
The #SportOnSocial League Table offers – free of charge – a benchmark for IF digital performance. This year is the 4thedition of the League Table Report. For the first time we’ve added year-on-year comparisons across all platforms and improved the value of the League Table by adding more contextual background.
We sincerely believe the Report will provide IFs with invaluable insights for growing and engaging their audiences through 2020 and beyond.
Jonny Murch, CEO, Redtorch
Download the 2020 #SportOnSocial League Table
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