We are proud to announce that Redtorch has joined the Running Industry Alliance (RIA), marking an exciting new chapter in our mission to make sport more relevant and impactful.

For over a decade, Redtorch has been at the forefront of Olympic sports marketing, leveraging innovative strategies, deep audience insights, and a passion for creating meaningful connections to generate interest and future demand. This expertise will now help us support the running industry in building stronger audience relationships and inspiring more people to embrace active lifestyles.

RIA, an independent national trade organisation, unites the running industry to drive collaboration, innovation, and growth. Through shared knowledge and opportunities, RIA helps its members amplify their impact and advance the business and sport of running.

As a member of RIA, Redtorch will contribute its unique understanding of Olympic sports audiences and its proven ability to engage diverse communities. By applying our expertise in audience research, creative storytelling, and purpose-driven sponsorship, we aim to help the running industry broaden its appeal and inspire a new generation of participants.

“Joining the Running Industry Alliance is a natural progression for us.

We’re excited to bring our experience working with Olympic sports to this vibrant sector, supporting RIA and its members in inspiring healthier, more active lives.”

Jonny Murch, CEO, Redtorch

Redtorch is committed to driving positive change through sport and fitness, and this partnership with RIA represents a powerful opportunity to achieve that goal.

Learn more about the Running Industry Alliance here: https://www.runningindustryalliance.com/