2020 was a year of uncertainty. Nevertheless, we still witnessed new levels of innovation and creativity in sport that kept audiences entertained and engaged.

While questions remain as to how 2021 will unfold, changing consumer trends mean it’s more important than ever for sports organisations to really understand the unique challenges, motivations and behaviours of their different audiences.

If they can be understood, and the insights translated into creative strategies, then sport will remain entertaining and be a driver for positive social change and wellbeing in 2021 – when the global community needs it most.

Redtorch is privileged to work with amazing organisations that trust us to understand and grow audiences and commercial opportunity with data-inspired creative.

If you would like to explore ideas to create new value in 2021 please do not hesitate to email me directly at jonny.murch@redtorch.co

Stay safe and well and I wish you a positive and creative year.

Jonny

Find out more about 2021 consumer behaviour trends to help develop your strategy.


Jonny Murch

Family-man and entrepreneur. Loves a BBQ on the beach with friends (whatever the weather) as much as running across the North Downs (whatever the weather) with Meggie (my dog) by my side.

My most memorable sporting moment is … 
Spectating: the 2003 Rugby World Cup final, watching Jonny Wilkinson’s drop goal sail through the posts, made better through watching it in the Walkabout bar in Covent Garden.
Participating: lining up for Auckland University Colts in my first game in New Zealand back in 1997. It was one of those moments where you step up and be counted or get stepped on. Thankfully I chose the former.

I am happiest when ...
On skis – water or snow – doesn’t matter. Ideally with my family in tow.

The sports person that best represent me is … 
Richard Hill (former England Rugby No. 6) – nothing flash, quietly going about his business delivering high performance and inspiring those around him.

The three things at the top of my bucket list are …
1.
Visit Mount Everest basecamp
2. To windsurf after work every day in the Summer
3. Learn how to play the Ukulele

 A quote I try to live my life by is ...
"Champions do extra."

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London

London office
Unit 37, 1st Floor,
Tileyard Studios,
London, N7 9AH

Switzerland

Lausanne office
Avenue de Rhodanie 
54,
1007 Lausanne,
Switzerland

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