2020 was a year of uncertainty. Nevertheless, we still witnessed new levels of innovation and creativity in sport that kept audiences entertained and engaged.

While questions remain as to how 2021 will unfold, changing consumer trends mean it’s more important than ever for sports organisations to really understand the unique challenges, motivations and behaviours of their different audiences.

If they can be understood, and the insights translated into creative strategies, then sport will remain entertaining and be a driver for positive social change and wellbeing in 2021 – when the global community needs it most.

Redtorch is privileged to work with amazing organisations that trust us to understand and grow audiences and commercial opportunity with data-inspired creative.

If you would like to explore ideas to create new value in 2021 please do not hesitate to email me directly at jonny.murch@redtorch.co

Stay safe and well and I wish you a positive and creative year.


Find out more about 2021 consumer behaviour trends to help develop your strategy.