Redtorch has appointed Karishma Riar as Senior Research and Insights Manager to lead its Research & Performance Lab
Karishma joins with seven years of extensive market research experience across multiple industries with some of the world’s largest brands. She has previously worked at MMR Research, New York, specialising in sensory and product research. Her passion for uncovering new methods of examining consumer behaviour made her the perfect candidate for this exciting position.
In taking on the role of Senior Research and Insights Manager, I’m most excited to work alongside a like-minded and enthusiastic team at Redtorch to apply a shared passion of sports and to contribute toward building on the agency’s growth and success.
Karishma Riar – Senior Research and Insights Manager, Redtorch
She will be joining the research and performance team, working collaboratively to bring market-leading research to deliver insights that make sport more relevant to more people.
We’re thrilled to bring on someone with a wealth of experience, who will bolster our fast-growing research business and brings considerable FMCG brand experience that sport can learn from.
Chris Argyle-Robinson – Research & Strategy Director, Redtorch
Redtorch is a research, digital and creative agency that makes sport more relevant to more people.
Find out more about our work here.
Chris Argyle-Robinson
Digital savvy. Always inquisitive. Sport loving and father of two young and very energetic girls.
My most memorable sporting moment is …
Spectating: Zenit St Petersburg v Liverpool with fellow director / friend Alex Ross.
Participating: Marathon in 3hr 40mins.
I am happiest when …
With family on the beach or in the mountains.
The sports person that best represents me is …
Geraint Thomas.
The three things at the top of my bucket list are …
1. Heli skiing with family and friends
2. Visit South Georgia and the South Sandwich Islands
3. Climb Everest / Surf Chicama
A quote I try to live my life by is …
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”