Redtorch is delighted to have been working closely with Reading FC over the past 4 months.
We’ve been working with Reading FC since October 2020, having been appointed as the agency to help the Club better understand the commercial value of its fans.
Data and insights gathered from a fan survey have helped Reading FC gain a deeper knowledge of its fans’ consumer behaviour traits, social media preferences, and awareness of current sponsors.
As Tim Kilpatrick, Head of Sales and Partnerships at Reading Football Club states,
‘Redtorch’s work has uncovered fascinating insights into our fanbase and their behaviours which immediately enhances the value of our commercial programme and helps attract future Partners.’
‘We have relished working with Tim and Reading FC and are delighted with the outcome of this research project and the value it has added to the Club,’ says Chris Argyle-Robinson, Strategy Director at Redtorch.
What has been achieved so far?
- 768 fans completed the survey.
- 4 key audience segments were identified and brought to life with actionable personas (to be used by the commercial team)
- All 11 official partners were ranked according to brand recall, recognition, and awareness.
Contact Chris to discuss how we can help you to unlock the true value of your fans.
