Redtorch has been appointed by Wilson UK to develop an Instagram strategy for its racket sports brand.
Adam Stenning, Marketing Executive – Wilson Racket Sports, said:
Our channel is still very much in its infancy but with support and expertise of the Redtorch team we can create a really vibrant and passionate online community which is an extension to the enjoyment people have on courts up and down the country.
Wilson is one of the most recognised brands in the world of Tennis. Its goal now is to establish itself as the leading brand in Padel Tennis, and to build a sustainable UK racket sports community on Instagram.
Jonny Murch, Redtorch CEO, said:
Wilson is an iconic global sports brand that’s passionate about the role racket sports can play in helping people to stay active.
While they work with many of the world’s biggest Tennis stars, I love the fact they also want to use Padel Tennis to engage with local communities across the UK. We’re excited to develop their Instagram strategy and to contribute to their overall UK marketing objectives.
Wilson recognises the importance of localising its communications to grow and engage audiences, while supporting its growing direct-to-consumer ecommerce business.
Click here to follow Wilson’s UK Instagram journey.
Contact chris.ar@redtorch.co to develop an evidence-based strategy that follows proper marketing principles.
