#PowerOfRespect campaign shortlisted for 2024 European Content Awards

We are delighted to announce that the #PowerOfRespect campaign, created by Redtorch for the…


How AI Can Enhance Your Sports Marketing Strategies

How can AI enhance your sports marketing strategy?

Sports marketing is a dynamic and ever-evolving field, where Artificial Intelligence (AI) offers…


2024 Darts World Championship

HITTING THE BULLSEYE: The 2024 World Darts Championship’s Record-Breaking Success

The 2024 World Darts Championship has not just hit the sports marketing bullseye; it has redefined…


Sports For Nature Report shows more can be done in the sports industry to respect nature

Sports For Nature Report shows more can be done within the sports industry to respect nature. Find…


Key learnings from successful sports sponsorships on social media

In the fast-paced arena of sports marketing, sports sponsorships have surged as a pivotal marketing…


Jacqs Darby promoted to Director of Client Services, Jess Reus promoted to Head of Communications

Redtorch are proud to announce the well-deserved promotions of Jacqueline Darby to Director of…


An interview with Andrea Vásquez

In our first #SheMovesTheGame spotlight interview we chat to Andrea Vásquez, social media editor at…


How to leverage digital/social media research to build a stronger relationship with sports fans

In the world of sports, fostering growth and reinforcing relationships with fans is a constant…


WADA and Redtorch launch #NaturalIsEnough campaign

The World Anti-Doping Agency (WADA) has launched a new digital campaign – created by research,…


How emotional storytelling can help rights holders attract new commercial partners

It is difficult to ensure sponsors hear your voice as they get loads of sales decks but you can get…


Redtorch wins bronze at the Sports Business Awards 2023

#MyDreamJump took bronze in the Best Brand Activation Involving Sport category at last week’s…