Redtorch wins bronze at the Sports Business Awards 2023

#MyDreamJump took bronze in the Best Brand Activation Involving Sport category at last week’s…


Get the basics right and Paris 2024 should drive your marketing effectiveness

On the brink of Paris 2024, consider these essential last-minute tips to boost your marketing…


Paris 2024

Can Paris 2024 deliver on increased interest in the Olympics?

With Paris 2024 approaching, we assess if the recent surge in search interest compared to previous…


Instagram

Decoding Instagram: Tips from the Top

Unlock the secrets of Instagram's algorithms with the latest insights. Discover how adjusting to…


Olympic Games

Growing Olympic sports – why meaningful difference matters

With the Olympic Games on the horizon, I explain why having a meaningful difference in your sport…


She Moves The Game

She Moves The Game Spotlight: an interview with Naomi Mellor

Naomi Mellor, originally a vet working in the horse racing industry, discusses her important work…


Redtorch

Redtorch reduces its greenhouse gas emissions

Read about how Redtorch have worked towards reducing greenhouse gas emissions across the company as…


FEI appoints Redtorch as lead agency for Paris 2024 Olympic & Paralympic campaign

Following a competitive RFP, the Fédération Équestre Internationale (FEI) appoints Redtorch as lead…


How NBA successfully platforms new stars

With global interest in the National Basketball Association (NBA) at an all-time high, we explore…


Redtorch and ANOC partner to create Paris 2024 Social Media Handbook

With the 2024 Paris Olympic Games almost upon us, we teamed up with ANOC to deliver a specialised…


Boxing

The art of simplicity in boxing promotions

With the influx of substantial funding into boxing, we explore the rise in high-production boxing…


World Athletics

The Progression of World Athletics

As Paris 2024 approaches, we have explored how World Athletics has evolved to stay relevant in the…