Super Bowl 51 on Social Media
It was the biggest come back in Super Bowl history. Even if you’re not an American Football…
5 Ways eSports can Benefit Traditional Sports
If I mention ‘eSports’, you might think of League of Legends, Counter-Strike or Call of Duty. But…
Why Your Strategy Should be Mobile First in 2017
Optimising for mobile should have been on everybody’s to-do list for at least the past 5 years.…
How to Make Your Strategy Mobile First in 2017
In the first part of our New Year Digital Insights edition, we explained why your strategy should…
Our 1 Top Tip For Host Cities in 2017
Hosting international sports events can engage and inspire your local population and promote your…
Adapting Your Sport: an Interview with FINA’s Head of Digital
It’s important for International Federations to have a coherent digital strategy. The more popular…
Not for Sharing: The NFL’s New Social Media Policy
The NFL has been suffering a popularity issue of late. 3 weeks into the season, the League…
5 Ways Data-Driven Campaigns can Boost Event Impact
Cities regularly bid to host sports events to support local and national development strategies.…
Table Tennis Innovation Leads to Millions of Match Views
On 1st November, an England-Greece table tennis match gained more than 2 million views via Facebook…
6 Digital Trends to Shape Sports Marketing in 2017
In the sports world, reaching your online audience is of paramount importance. Exactly how to…