How to Make Your Strategy Mobile First in 2017
In the first part of our New Year Digital Insights edition, we explained why your strategy should…
Our 1 Top Tip For Host Cities in 2017
Hosting international sports events can engage and inspire your local population and promote your…
Adapting Your Sport: an Interview with FINA’s Head of Digital
It’s important for International Federations to have a coherent digital strategy. The more popular…
Not for Sharing: The NFL’s New Social Media Policy
The NFL has been suffering a popularity issue of late. 3 weeks into the season, the League…
5 Ways Data-Driven Campaigns can Boost Event Impact
Cities regularly bid to host sports events to support local and national development strategies.…
Table Tennis Innovation Leads to Millions of Match Views
On 1st November, an England-Greece table tennis match gained more than 2 million views via Facebook…
6 Digital Trends to Shape Sports Marketing in 2017
In the sports world, reaching your online audience is of paramount importance. Exactly how to…
How Many Views Does Your Sport Really Get?
It’s the most important metric in social media today, the one that sport rights holders desperately…
How Facebook Live Will Change Sports
In 2015 95% of all total sports program viewing happened live. Zuckerberg really wants to add ‘on…
How Facebook Live Will Change Sports
In 2015 95% of all total sports program viewing happened live. Zuckerberg really wants to add ‘on…