Understanding OTT Platforms – Part III: Narrative
Throughout history, one thing that hasn’t diminished is the power of a good story. It’s something…
Understanding OTT Platforms – Part II: Technology
In Part II of this series, we put in place the next building block – OTT technology.
Understanding OTT Platforms – Part I: Data
Understanding your audience is crucial to a successful Over-The-Top (OTT) platform strategy.…
Moment Marketing – How Sports should use Instant Messaging
Even if you’re not quite ready to dive into the world of AI, you should start to think about your…
What’s Happening on Weibo? | PART II
In Part I of our Weibo insights, we looked at how China's two most popular sports leagues, the…
Why Sports Should be Embracing Artificial Intelligence
Artificial Intelligence (AI) was all the talk at this year’s Brighton SEO conference. Most of the…
Is a Lack of Free-to-Air Content Killing Sport?
Football. Rugby. Cricket. Golf. Formula 1. Lately it’s been difficult to find a televised…
3 Simple Ways Data Can Help Grow Your Online Audience
Last week at SportAccord Convention this topic was high on the conference agenda. Probably because…
What’s Happening on Weibo? | PART I
Basketball and football on one of China's biggest social media platforms.
Understanding Your City’s Sports Audience
Behind every great sports event there is a great team. A team working tirelessly off the field to…