#Tokyo2020 is set to be the most digital Olympic Games ever.
Here are 5 of our favourite pieces of content so far…
1.World Sailing: pre-Games interviews
Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.
Creativity Rating out of 5: 🎨🎨🎨
2. Swimming Australia: graphics and animation
Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).
🇦🇺 Australia took the gold in the women’s 4×100-meter freestyle relay, setting a new world record. Here’s what the race looked like. https://t.co/egjhsJFiAm pic.twitter.com/wbmxzFRhxN
— The New York Times (@nytimes) July 25, 2021
Creativity Rating out of 5: 🎨🎨🎨🎨
3. UCI: the triumph of Anna Kiesenhofer
We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.
Creativity Rating out of 5: 🎨🎨🎨🎨
4. FIG: question time
FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.
Creativity Rating out of 5: 🎨🎨🎨
5. World Athletics: preparation
Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’
Creativity Rating out of 5: 🎨🎨🎨
Redtorch wins bronze at the Sports Business Awards 2023
Stickynews
14th November 2023
#MyDreamJump took bronze in the Best Brand Activation Involving Sport category at last week’s Sports Business Awards ceremony. This incredibly ambitious campaign was created by Redtorch on behalf of the Federation Equestre Internationale (FEI) and their title sponsor Longines.
0 Comments2 Minutes
We’re Hiring – Digital Insight Analyst
18th April 2024
We’re looking for a Data and Insight Analyst to support Redtorch's research and performance team on exciting sports projects.
0 Comments3 Minutes
She Moves The Game Spotlight: an interview with Kimberly Coats
17th April 2024
Kimberly Coats, CEO of Team Africa Rising, sat down and spoke to Redtorch about her career in the latest She Moves The Game Spotlight Series.
0 Comments32 Minutes
A new dawn for WNBA
SportOnSearch,insights,She Moves The Game
15th April 2024
Dive into the WNBA's growing success and consider how a significant 2024 draft could change the future of women's basketball.
0 Comments5 Minutes
Unlocking WhatsApp’s fan engagement powers
10th April 2024
Dive into the unlimited possibilities International Federations can discover through implementing WhatsApp in their social media strategies.
0 Comments5 Minutes
Redtorch and Sheffield Hallam University celebrate three years of innovative digital research partnership
3rd April 2024
Redtorch and Sheffield Hallam University mark the third anniversary of their groundbreaking digital research collaboration.
0 Comments3 Minutes
We’re Hiring – Digital & Social Media Executive
28th March 2024
We’re after a Digital & Social Media Executive to work across a range of accounts that include some of the biggest rights holders and brands in world sport.
0 Comments4 Minutes
We’re Hiring – Project Manager
28th March 2024
We’re after a Project Manager to work across a range of accounts that include some of the biggest rights holders and brands in world sport.
0 Comments3 Minutes
Is the growth of women’s football in the UK sustainable? Insights from the Women in Football Be Inspired Conference 2024
insights,She Moves The Game,SportOnSearch
27th March 2024
Explore insights from the Women in Football Be Inspired Conference 2024, looking into the growth of women's football and what still needs to be done to achieve parity with the mens game.
0 Comments9 Minutes
How TikTok helped boost United World Wrestling up the SportOnSocial League Table 2024
22nd March 2024
Gordon Templeman, Director of Commercial Operations & Communications at United World Wrestling (UWW), explains how their specific TikTok strategy helped boost them 2 places up to 7th in the SportOnSocial League Table 2024.
0 Comments5 Minutes
We’re Hiring – Strategist & Planner, Creative (Maternity Cover)
21st March 2024
We’re after a Campaign Executive to work across a range of accounts that include some of the biggest rights holders and brands in world sport.
0 Comments3 Minutes
Alex Ross
I'm a sport-obsessed film lover with a passion for evidence-based marketing. I'm proud to own an agency that's become one of the most trusted in world sport.
My most memorable sporting moment is …
Spectating: Liverpool beating AC Milan in 2005 to win the UEFA Champions League.
I am happiest when …
With family.
The sports person that best represents me is …
Frederik Fetterlein (Danish Tennis player... worth a google).
The three things at the top of my bucket list are …
1. Complete an Ironman for the charity MIND
2. Learn a (new) language
3. Work with the NFL
A quote I try to live my life by is …
"Life is as good as the memories you make."