#Tokyo2020 is set to be the most digital Olympic Games ever.

With sports unable to share video footage, thinking ‘different’ when planning social media content has become more critical than ever.

Here are 5 of our favourite pieces of content so far…

1.World Sailing: pre-Games interviews 

Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.

Creativity Rating out of 5: 🎨🎨🎨

2. Swimming Australia: graphics and animation

Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).

Creativity Rating out of 5: 🎨🎨🎨🎨

3. UCI: the triumph of Anna Kiesenhofer

We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.

Creativity Rating out of 5: 🎨🎨🎨🎨

4. FIG: question time

FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.

 

View this post on Instagram

 

A post shared by FIG Gymnastics (@figymnastics)

Creativity Rating out of 5: 🎨🎨🎨

5. World Athletics: preparation

Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’

 

View this post on Instagram

 

A post shared by World Athletics (@worldathletics)

Creativity Rating out of 5: 🎨🎨🎨

FEI partners with Redtorch to launch #WeDontPlay Tokyo 2020 digital campaign

The Olympic and Paralympic campaign celebrates the unique connection between horse and athlete putting the spotlight on a sport where all genders compete against each other, and age is not a factor.

Read More


0 Comments4 Minutes

3 Big Observations from Leaders Week

Discussions centred around the impact of the pandemic and how fans engage with sport, the huge growth of and potential in women’s sport, the benefits and challenges of private equity and the myriad of new technology on the scene.

Read More


0 Comments6 Minutes

We’re hiring: Campaign Manager

We’re a London-based sports marketing agency looking for a qualified Marketing & Communications Manager

Read More


0 Comments2 Minutes

We’re hiring: Campaign Executive

We’re a London-based sports marketing agency looking for a qualified Marketing & Communications Manager

Read More


0 Comments4 Minutes

No video highlights? No problem!

There are two fiercely fought competitions during every Olympics. One is played out on our TV screens and features the world’s greatest athletes; the other is played out on social.

Read More


0 Comments5 Minutes

How to extract value from new audiences

Every sports rights-holder wants to increase its audiences on social media, and events are the biggest drivers of this growth...

Read More


0 Comments8 Minutes

A unique activation with Ebony Horse Club to capture new audiences

We arranged for young horse enthusiasts at the Club to enjoy a surprise visit during Tokyo 2020 from 3-time medalist, Tina Cook, and her 14-year-old German-bred gelding Billy The Red.

Read More


0 Comments3 Minutes

Key insights from Tokyo 2020

Tokyo 2020 is a Games like no other. With no live audiences, digital content and distribution are more important than ever. We deep dive into a few key trends and insights we’ve uncovered to date.

Read More


0 Comments5 Minutes

Our new Marketing and Communications Manager: Charlotte

Redtorch is incredibly pleased to introduce our new Marketing and Communications Manager, Charlotte!

Read More


0 Comments3 Minutes

Our new Senior Motion and Graphic Designer: Zi

Redtorch is incredibly pleased to introduce our new Senior Motion and Graphic Designer, Zi.

Read More


0 Comments1 Minutes

Our new Digital Insight Analyst: Tom

Redtorch is incredibly pleased to introduce our new Digital Insight Analyst, Tom

Read More


0 Comments1 Minutes