#Tokyo2020 is set to be the most digital Olympic Games ever.
Here are 5 of our favourite pieces of content so far…
1.World Sailing: pre-Games interviews
Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.
Creativity Rating out of 5: 🎨🎨🎨
2. Swimming Australia: graphics and animation
Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).
🇦🇺 Australia took the gold in the women’s 4×100-meter freestyle relay, setting a new world record. Here’s what the race looked like. https://t.co/egjhsJFiAm pic.twitter.com/wbmxzFRhxN
— The New York Times (@nytimes) July 25, 2021
Creativity Rating out of 5: 🎨🎨🎨🎨
3. UCI: the triumph of Anna Kiesenhofer
We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.
Creativity Rating out of 5: 🎨🎨🎨🎨
4. FIG: question time
FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.
View this post on Instagram
Creativity Rating out of 5: 🎨🎨🎨
5. World Athletics: preparation
Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’
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Creativity Rating out of 5: 🎨🎨🎨
FEI partners with Redtorch to launch #WeDontPlay Tokyo 2020 digital campaign
The Olympic and Paralympic campaign celebrates the unique connection between horse and athlete putting the spotlight on a sport where all genders compete against each other, and age is not a factor.
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World Archery jump 12 places in the #SportOnSocial League Table 2022
Redtorch hears from Chris Wells, World Archery's Head of Communication, to discuss their rise in the #SportOnSocial League Table 2022
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Volleyball World top YouTube and Twitter in the #SportOnSocial League Table 2022
We caught up with Ace Ferdinand Asas, Volleyball World's Digital Content Manager, to find out how they continued their social media success in this year's #SportOnSocial League Table
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FINA tops Facebook in the #SportOnSocial League Table 2022 rankings
We caught up with Luca Fasani, FINA Digital Manager, to find out how they topped the Facebook rankings of this year's #SportOnSocial League Table
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How World Athletics led the way on TikTok in the #SportOnSocial League Table 2022
We interviewed Ben Harlow, World Athletics' Digital Innovation Manager, to find out how they have performed better than any other Olympic International Federation on TikTok.
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UCI and Redtorch extend TikTok partnership
The UCI and Redtorch have extended their TikTok partnership for a further 12 months
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How Badminton World Federation topped the #SportOnSocial League Table 2022
We interviewed BWF's Head of Communications Lloyd Green to uncover how they topped this year's #SportOnSocial League Table
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Why recreational audiences are the key for many Olympic sports
Redtorch CEO Jonny Murch discusses the benefits that focusing on recreational audiences can bring to International Federations
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Badminton World Federation tops #SportOnSocial League Table 2022
Badminton World Federation replaces Volleyball World to top the #SportOnSocial League Table 2022
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Why Reddit could be the missing piece of your tactical jigsaw
Here are 6 reasons how best to use Reddit and why it could be of interest to you.
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We’re Hiring – Data and Insight Analyst
We’re looking for an entry-level Data and Insight Analyst to support Redtorch's research and performance team.
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