#Tokyo2020 is set to be the most digital Olympic Games ever.
Here are 5 of our favourite pieces of content so far…
1.World Sailing: pre-Games interviews
Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.
Creativity Rating out of 5: 🎨🎨🎨
2. Swimming Australia: graphics and animation
Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).
🇦🇺 Australia took the gold in the women’s 4×100-meter freestyle relay, setting a new world record. Here’s what the race looked like. https://t.co/egjhsJFiAm pic.twitter.com/wbmxzFRhxN
— The New York Times (@nytimes) July 25, 2021
Creativity Rating out of 5: 🎨🎨🎨🎨
3. UCI: the triumph of Anna Kiesenhofer
We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.
Creativity Rating out of 5: 🎨🎨🎨🎨
4. FIG: question time
FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.
View this post on Instagram
Creativity Rating out of 5: 🎨🎨🎨
5. World Athletics: preparation
Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’
View this post on Instagram
Creativity Rating out of 5: 🎨🎨🎨
FEI partners with Redtorch to launch #WeDontPlay Tokyo 2020 digital campaign
The Olympic and Paralympic campaign celebrates the unique connection between horse and athlete putting the spotlight on a sport where all genders compete against each other, and age is not a factor.
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3 Big Observations from Leaders Week
Discussions centred around the impact of the pandemic and how fans engage with sport, the huge growth of and potential in women’s sport, the benefits and challenges of private equity and the myriad of new technology on the scene.
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We’re hiring: Campaign Manager
We’re a London-based sports marketing agency looking for a qualified Marketing & Communications Manager
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We’re hiring: Campaign Executive
We’re a London-based sports marketing agency looking for a qualified Marketing & Communications Manager
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No video highlights? No problem!
There are two fiercely fought competitions during every Olympics. One is played out on our TV screens and features the world’s greatest athletes; the other is played out on social.
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How to extract value from new audiences
Every sports rights-holder wants to increase its audiences on social media, and events are the biggest drivers of this growth...
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A unique activation with Ebony Horse Club to capture new audiences
We arranged for young horse enthusiasts at the Club to enjoy a surprise visit during Tokyo 2020 from 3-time medalist, Tina Cook, and her 14-year-old German-bred gelding Billy The Red.
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Key insights from Tokyo 2020
Tokyo 2020 is a Games like no other. With no live audiences, digital content and distribution are more important than ever. We deep dive into a few key trends and insights we’ve uncovered to date.
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Our new Marketing and Communications Manager: Charlotte
Redtorch is incredibly pleased to introduce our new Marketing and Communications Manager, Charlotte!
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Our new Senior Motion and Graphic Designer: Zi
Redtorch is incredibly pleased to introduce our new Senior Motion and Graphic Designer, Zi.
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Our new Digital Insight Analyst: Tom
Redtorch is incredibly pleased to introduce our new Digital Insight Analyst, Tom
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