#Tokyo2020 is set to be the most digital Olympic Games ever.
Here are 5 of our favourite pieces of content so far…
1.World Sailing: pre-Games interviews
Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.
Creativity Rating out of 5: 🎨🎨🎨
2. Swimming Australia: graphics and animation
Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).
🇦🇺 Australia took the gold in the women’s 4×100-meter freestyle relay, setting a new world record. Here’s what the race looked like. https://t.co/egjhsJFiAm pic.twitter.com/wbmxzFRhxN
— The New York Times (@nytimes) July 25, 2021
Creativity Rating out of 5: 🎨🎨🎨🎨
3. UCI: the triumph of Anna Kiesenhofer
We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.
Creativity Rating out of 5: 🎨🎨🎨🎨
4. FIG: question time
FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.
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Creativity Rating out of 5: 🎨🎨🎨
5. World Athletics: preparation
Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’
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Creativity Rating out of 5: 🎨🎨🎨
Redtorch wins bronze at the Sports Business Awards 2023
#MyDreamJump took bronze in the Best Brand Activation Involving Sport category at last week’s Sports Business Awards ceremony. This incredibly ambitious campaign was created by Redtorch on behalf of the Federation Equestre Internationale (FEI) and their title sponsor Longines.
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A new dawn for WNBA
Dive into the WNBA's growing success and consider how a significant 2024 draft could change the future of women's basketball.
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Unlocking WhatsApp’s fan engagement powers
Dive into the unlimited possibilities International Federations can discover through implementing WhatsApp in their social media strategies.
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Redtorch and Sheffield Hallam University celebrate three years of innovative digital research partnership
Redtorch and Sheffield Hallam University mark the third anniversary of their groundbreaking digital research collaboration.
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We’re Hiring – Digital & Social Media Executive
We’re after a Digital & Social Media Executive to work across a range of accounts that include some of the biggest rights holders and brands in world sport.
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We’re Hiring – Project Manager
We’re after a Project Manager to work across a range of accounts that include some of the biggest rights holders and brands in world sport.
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Is the growth of women’s football in the UK sustainable? Insights from the Women in Football Be Inspired Conference 2024
Explore insights from the Women in Football Be Inspired Conference 2024, looking into the growth of women's football and what still needs to be done to achieve parity with the mens game.
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How TikTok helped boost United World Wrestling up the SportOnSocial League Table 2024
Gordon Templeman, Director of Commercial Operations & Communications at United World Wrestling (UWW), explains how their specific TikTok strategy helped boost them 2 places up to 7th in the SportOnSocial League Table 2024.
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We’re Hiring – Strategist & Planner, Creative (Maternity Cover)
We’re after a Campaign Executive to work across a range of accounts that include some of the biggest rights holders and brands in world sport.
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World Athletics on the importance of gender equality in sport
Michelle Sammet, World Athletics' Head of Stakeholder Relations, breaks down the success of their #WeGrowAthletics campaign, and why improving gender equality is so important.
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How the International Gymnastics Federation quadrupled Instagram engagement in 2023
Paul O'Neil, Head of Communications at International Gymnastics Federation (FIG), explains their incredible Instagram growth, with engagements rising from 1.5 million in 2022 to 6 million in 2023 in the SportOnSocial League Table 2024.
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