#Tokyo2020 is set to be the most digital Olympic Games ever.
Here are 5 of our favourite pieces of content so far…
1.World Sailing: pre-Games interviews
Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.
Creativity Rating out of 5: 🎨🎨🎨
2. Swimming Australia: graphics and animation
Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).
🇦🇺 Australia took the gold in the women’s 4×100-meter freestyle relay, setting a new world record. Here’s what the race looked like. https://t.co/egjhsJFiAm pic.twitter.com/wbmxzFRhxN
— The New York Times (@nytimes) July 25, 2021
Creativity Rating out of 5: 🎨🎨🎨🎨
3. UCI: the triumph of Anna Kiesenhofer
We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.
Creativity Rating out of 5: 🎨🎨🎨🎨
4. FIG: question time
FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.
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Creativity Rating out of 5: 🎨🎨🎨
5. World Athletics: preparation
Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’
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Creativity Rating out of 5: 🎨🎨🎨
Redtorch wins Best Entertainment, Leisure and Travel Campaign
Redtorch wins Best Entertainment, Leisure and Travel Campaign for their #WeDontPlay campaign at the 2020 Tokyo Olympic Games
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World Aquatics tops Facebook in the #SportOnSocial League Table 2023
We interviewed World Aquatics' Digital Manager Luca Fasani to uncover how they topped this year's #SportOnSocial Facebook League Table
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How World Athletics took Twitter by storm in the #SportOnSocial League Table
We interviewed World Athletics' Head of Digital Media Laura Arcoleos to uncover how they topped this year's #SportOnSocial Twitter League Table
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7 creative tips for producing top-performing sport on social
We interviewed Volleyball World's Digital Content Manager Ace Asas to uncover how they topped this year's #SportOnSocial League Table
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Volleyball World tops #SportOnSocial League Table 2023
Volleyball World tops the #SportOnSocial League Table as the #1 Olympic International Federation on social media.
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How Volleyball World topped the #SportOnSocial League Table 2023
We interviewed Volleyball World's Digital Content Manager Ace Asas to uncover how they topped this year's #SportOnSocial League Table
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Every rights holder should do this one simple research project to grow
Every rights holder should do this one simple research project to grow.
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Redtorch to become a carbon neutral agency
Redtorch to become a carbon neutral agency, find out more about the process.
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Five things we learned from #SportOnCreative Episode 1
SportOnCreative is our monthly podcast series – the only series dedicated entirely to the creativity of sports campaigns, aimed at those working in the industry and sports fans alike.
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#SportOnCreative – great sports campaigns by the people who made them
SportOnCreative is our monthly podcastt series – the only series dedicated entirely to the creativity of sports campaigns, aimed at those working in the industry and sports fans alike.
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The secrets behind the meteoric rise of the Women’s Super League
We delve into why the FA Women's Super League has seen such a hug rise in interest over recent years and what the future holds for the sport.
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