#Tokyo2020 is set to be the most digital Olympic Games ever.
Here are 5 of our favourite pieces of content so far…
1.World Sailing: pre-Games interviews
Each of World Sailing’s channels has used pre-Games athlete interviews to engage friends, family, fans and the entire sailing community. The aim? To build anticipation and excitement ahead of the Games.
Creativity Rating out of 5: 🎨🎨🎨
2. Swimming Australia: graphics and animation
Swimming Australia visualised the women’s 4×100 Freestyle finals – with a gold medal and a new world record – by using graphics, animation and data. Why not take a look at the race? (without video footage of course!).
🇦🇺 Australia took the gold in the women’s 4×100-meter freestyle relay, setting a new world record. Here’s what the race looked like. https://t.co/egjhsJFiAm pic.twitter.com/wbmxzFRhxN
— The New York Times (@nytimes) July 25, 2021
Creativity Rating out of 5: 🎨🎨🎨🎨
3. UCI: the triumph of Anna Kiesenhofer
We did create this so may be a little biased, but we think the combination of audio, graphics and emotive images brought to life the story behind Anna Kiesenhofer’s incredible gold in the Women’s Road Race. She isn’t a professional rider, and she doesn’t have a team … but she shows every bit of the true Olympic Spirit.
Creativity Rating out of 5: 🎨🎨🎨🎨
4. FIG: question time
FIG used a ‘question time’ format with gymnasts Simone Biles and Max Whitlock to attract new audiences into watching the Olympics on TV.
Creativity Rating out of 5: 🎨🎨🎨
5. World Athletics: preparation
Everyone is talking about what happens during the Games. But how important is the preparation before? Katerina Stefanidi gives an insight into what she did ahead of her Olympic title defence. ‘The belief that I’m the most prepared in the room calms me down.’
Creativity Rating out of 5: 🎨🎨🎨

Redtorch shortlisted for Agency of the Year at the Sports Business Awards 2023
Stickynews
30th August 2023
We’re delighted to announce that Redtorch has been shortlisted for Agency of the Year at the Sports Business Awards 2023.
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What’s the best social media platform for sports event content?
20th September 2023
If you work in sports marketing and event coverage, identifying the right social media platform for your content is integral to achieving your objectives.
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Redtorch welcomes Sophie Jourlait-Fileni and Mark Thomas to its advisory board
7th September 2023
As Redtorch gears up for its 10th anniversary, we’re delighted to welcome Sophie Jourlait-Fileni and Mark Thomas as members of our new advisory board.
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Sports event marketing: why creative campaigns are key
5th September 2023
If you work in sports marketing and are planning to promote an upcoming event, you need to cut through the noise or you risk not achieving your goals. That's where your creative campaigns come in.
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Redtorch announced as finalist for the Piccaso Privacy Awards
4th September 2023
Redtorch has been shortlisted as a finalist for the Piccaso Privacy Awards Europe. It’s a nod towards, and testament to, our continued commitment to privacy and data protection.
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Redtorch helps Athletics Integrity Unit launch #PowerOfRespect campaign
24th August 2023
Redtorch has worked with the Athletics Integrity Unit (AIU) to launch the new #PowerOfRespect campaign at the 2023 World Athletics Championships in Budapest.
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Women’s World Cup: Alisha Lehmann tops list of most engaged with players on social media
23rd August 2023
See which 11 players got the most engagements throughout the Women’s World Cup 2023 and which content performed best.
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Unlocking success: the power of women’s sport sponsorship in the UK
17th August 2023
A powerful shift is occurring in the ever-evolving sports landscape as an increasing number of brands are waking up to the untapped potential of partnerships with women's sport.
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It’s time to give women’s pro cycling its own identity
7th August 2023
With the Tour de France Femmes complete and a new champion crowned, this is the perfect opportunity to explore what needs to be done to help women’s pro cycling to grow moving forwards.
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Empowering Women in Sport: Redtorch Launches #SheMovesTheGame
3rd August 2023
#SheMovesTheGame is Redtorch’s commitment to play our part in shattering barriers, creating a level playing field, and celebrating the remarkable achievements of women in sport.
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Alex Ross
I'm a sport-obsessed film lover with a passion for evidence-based marketing. I'm proud to own an agency that's become one of the most trusted in world sport.
My most memorable sporting moment is …
Spectating: Liverpool beating AC Milan in 2005 to win the UEFA Champions League.
I am happiest when …
With family.
The sports person that best represents me is …
Frederik Fetterlein (Danish Tennis player... worth a google).
The three things at the top of my bucket list are …
1. Complete an Ironman for the charity MIND
2. Learn a (new) language
3. Work with the NFL
A quote I try to live my life by is …
"Life is as good as the memories you make."