Redtorch and the Union Cycliste Internationale (UCI) talk all things #SportOnSocial, and the upcoming Cycling World Championships in Glasgow.
UCI’s Adrien de Cheveigné and Redtorch’s Jonny Murch join Host Tom Bassam on the SportsPro podcast to discuss the question: “How do you build an effective social media strategy?”
![Adrien de Cheveigné](https://redtorch.sport/wp-content/uploads/2023/03/1553761691335-uai-258x258.jpeg)
![Jonny Murch](https://redtorch.sport/wp-content/uploads/2023/03/Jonny-Murch-1-uai-258x258.jpg)
![Tom Bassam](https://redtorch.sport/wp-content/uploads/2023/03/1605608610924-uai-258x258.jpeg)
- What is the role of the #SportOnSocial report? – (1:27)
- Are there any lessons to put into practice from the report? – (5:08)
- Will the report have any impact for the 2023 Cycling World Championships? – (12:08)
- How do you build a social strategy for so many different disciplines? – (16:13)
- The role of athletes in telling stories on social – (23:40)
- Integrating partners into the strategy – (30:02)
- How to nail sport for purpose messaging – (34:30)
#SportOnSocial League Table 2023
![](https://redtorch.sport/wp-content/uploads/2021/04/MicrosoftTeams-image-38-300x300.jpg)
Alex Ross
I'm a sport-obsessed film lover with a passion for evidence-based marketing. I'm proud to own an agency that's become one of the most trusted in world sport.
My most memorable sporting moment is …
Spectating: Liverpool beating AC Milan in 2005 to win the UEFA Champions League.
I am happiest when …
With family.
The sports person that best represents me is …
Frederik Fetterlein (Danish Tennis player... worth a google).
The three things at the top of my bucket list are …
1. Complete an Ironman for the charity MIND
2. Learn a (new) language
3. Work with the NFL
A quote I try to live my life by is …
"Life is as good as the memories you make."