Redtorch and the Union Cycliste Internationale (UCI) talk all things #SportOnSocial, and the upcoming Cycling World Championships in Glasgow.
UCI’s Adrien de Cheveigné and Redtorch’s Jonny Murch join Host Tom Bassam on the SportsPro podcast to discuss the question: “How do you build an effective social media strategy?”
Key talking points
- What is the role of the #SportOnSocial report? – (1:27)
- Are there any lessons to put into practice from the report? – (5:08)
- Will the report have any impact for the 2023 Cycling World Championships? – (12:08)
- How do you build a social strategy for so many different disciplines? – (16:13)
- The role of athletes in telling stories on social – (23:40)
- Integrating partners into the strategy – (30:02)
- How to nail sport for purpose messaging – (34:30)
#SportOnSocial League Table 2023
