Redtorch and the Union Cycliste Internationale (UCI) talk all things #SportOnSocial, and the upcoming Cycling World Championships in Glasgow.

UCI’s Adrien de Cheveigné and Redtorch’s Jonny Murch join Host Tom Bassam on the SportsPro podcast to discuss the question: “How do you build an effective social media strategy?”

Adrien de Cheveigné
Adrien de Cheveigné, Digital Transformation Executive, UCI
Jonny Murch
Jonny Murch, CEO, Redtorch
Tom Bassam
Tom Bassam, Digital Editor, SportsPro
Key talking points
  • What is the role of the #SportOnSocial report? – (1:27)
  • Are there any lessons to put into practice from the report? – (5:08)
  • Will the report have any impact for the 2023 Cycling World Championships? – (12:08)
  • How do you build a social strategy for so many different disciplines? – (16:13)
  • The role of athletes in telling stories on social – (23:40)
  • Integrating partners into the strategy – (30:02)
  • How to nail sport for purpose messaging – (34:30)

#SportOnSocial League Table 2023