9th January 2017
Our 1 Top Tip For Host Cities in 2017
Hosting international sports events can engage and inspire your local population and promote your…
16th December 2016
Adapting Your Sport: an Interview with FINA’s Head of Digital
It’s important for International Federations to have a coherent digital strategy. The more popular…
8th December 2016
Not for Sharing: The NFL’s New Social Media Policy
The NFL has been suffering a popularity issue of late. 3 weeks into the season, the League…
24th November 2016
5 Ways Data-Driven Campaigns can Boost Event Impact
Cities regularly bid to host sports events to support local and national development strategies.…
20th November 2016
Table Tennis Innovation Leads to Millions of Match Views
On 1st November, an England-Greece table tennis match gained more than 2 million views via Facebook…
9th November 2016
6 Digital Trends to Shape Sports Marketing in 2017
In the sports world, reaching your online audience is of paramount importance. Exactly how to…
17th October 2016
How Many Views Does Your Sport Really Get?
It’s the most important metric in social media today, the one that sport rights holders desperately…
10th August 2016
How Facebook Live Will Change Sports
In 2015 95% of all total sports program viewing happened live. Zuckerberg really wants to add ‘on…
10th August 2016
How Facebook Live Will Change Sports
In 2015 95% of all total sports program viewing happened live. Zuckerberg really wants to add ‘on…