Can athletes be their own media companies?
Dan Reed, Facebook Vice President of Global Sports and Media Partnerships, believes that ‘athletes…
Sports teams or entertainment brands?
As a lover of sport my entire life, I often wonder what it is that draws people to engaging in…
Top 5 Sports Campaigns on Social – January
Our round-up of January's top sports social media creatives!
Trends on Social in 2019
Originally being used simply to enable great content to achieve the recognition it deserved, the…
Gillette’s new marketing campaign: a seriously bad shave
Very few brands can shift culture, yet so many try. Think Pepsi’s ‘Live For Now‘ or Heineken’s…
2018 – A Review Through Red Tinted Glasses
2018 was certainly a year that REDTORCH will always remember.
5 takeaways from Host City 2018
The 5th edition of Host City took place this week in Glasgow, attracting over two hundred…
Facebook Watch – A New Platform for Sports? (Updated)
Facebook has opened its designated video channel to audiences outside the United States and is…
3 rules sport must learn from Love Island
Love Island is the British sensation that’s taken over millions of screens at 9pm, 6 days a week,…
How many followers have you lost in the Twitter purge?
Last week, Twitter announced its effort to “build trust and encourage healthy conversation” by…