Gillette’s new marketing campaign: a seriously bad shave

Very few brands can shift culture, yet so many try. Think Pepsi’s ‘Live For Now‘ or Heineken’s…


2018 – A Review Through Red Tinted Glasses

2018 was certainly a year that REDTORCH will always remember.


5 takeaways from Host City 2018

The 5th edition of Host City took place this week in Glasgow, attracting over two hundred…


REDTORCH Recruit: Mikayla Billin

REDTORCH welcome our newest recruit Mikayla to the team.


Facebook Watch – A New Platform for Sports? (Updated)

Facebook has opened its designated video channel to audiences outside the United States and is…


3 rules sport must learn from Love Island

Love Island is the British sensation that’s taken over millions of screens at 9pm, 6 days a week,…


How many followers have you lost in the Twitter purge?

Last week, Twitter announced its effort to “build trust and encourage healthy conversation” by…


Everything you need to know about IGTV

IGTV is a new platform that allows creators to post vertical, long-form videos on Instagram. It is…


FEI – Using Instagram Stories to drive website traffic

This FEI link between Instagram Stories and website enables direct contact between audience and…


3 Ways to Deliver Great Live-event Paid Social

The facts speak for themselves – 515,000 people attended FISE Montpellier 2018 over the 4 days (and…


February’s Best Sports Creative

Our round-up of February's best sports creative!