1. Be savvy, be active, and grow on all social media channels
2. Replicate Instagram success on other social media channels
3. Have a clear social media content strategy for 2022

Redtorch partnered with UWW to help grow its audience through a four-part project that included the creation of a social media strategy. The social media strategy was developed using insights derived from in-depth audience analysis of the current UWW digital audience and from wider market research.

In order to develop an effective social media strategy for UWW, we conducted a comprehensive analysis of the current UWW audience and the combat sports market they were operating in. Our approach involved a tailored solution that included the following key components:

Extensive social media audit: We conducted an audit of UWW’s social media channels, assessing both quantitative and qualitative aspects of their channels. This audit provided valuable insights into their current performance and identified areas for improvement.

Market Research: To gain a comprehensive understanding of UWW’s target audience, we conducted market research across at least 15 global markets with over 3,000 respondents. We also conducted desk research, leveraged Redtorch’s #SocialOnSocial database, and created a custom survey to generate unique first-party insights about the UWW audience.

By combining the insights from our social media audit, in-depth market research, and the strategic implementation of creativity and branding, we were able to create a robust social media strategy that positioned UWW for success and audience expansion.