Aims
To re-establish FISE Montpellier as the biggest action sport festival in the world.
insights
A 3-year absence and 2 years of virtual isolation left FISE fans hungry to engage onsite and online.
The growing popularity of action sports as BMX Freestyle and Skateboard made their Olympic debut at Tokyo 2020 presented an opportunity to engage a fresh fanbase and extend the FISE family.
As the world’s biggest action sports festival returned for its 25th edition in May 2022, there was huge importance on delivering content with greater meaning and purpose than ever before.
Solution
Redtorch’s unrivalled action sport and FISE World Series expertise were brought on to deliver FISE Montpellier for its 8th year.
The solution was simple – reach and engage more action sports fans in more places with the live event content they’ve been craving.
A 3-part communications plan structured content by event phase: pre, during and post. Pre-event content focused on generating conversation and excitement, during event content consisted of live coverage, while post-event content aimed to convert new fans to brand advocates.
We used platform-specific tactics every step of the way to communicate with our audience in an authentic way. Featured content, Instagram Reels, collaborations, industry leading photography, and 24/7 live event coverage (378 posts and 447 Instagram Stories over 5 days) gave fans the full event experience.
A comprehensive paid media plan ensured we reached as many action sports fans as possible while driving engagement.
Watch the best of FISE Montpellier 2022
creative
results
1,400
posts
6,900,000
video views
27,700,000
impressions
1,100,000
engagements
There is no one we’d have trusted more than Redtorch to manage the social media at this year’s FISE Montpellier.
Our trust was well placed. Their attitude and expertise led to results we couldn’t be happier with.Joseph VilleflayouxDirector of Marketing and CommunicationsFISE/Hurricane Group
