The largest annual winter sports and music festival in North America – the World Ski and Snowboard Festival (WSSF), required extensive analysis to demonstrate the audience value to commercial organisations (sponsors, broadcasters and tourism partners).


The WSSF wanted to uncover extensive insights to:

1. Identify trends and differences between their online and onsite audience
2. Enable them to develop a long-term marketing strategy


Using a range of research methods that combined onsite audience data with third-party data sources, we provided WSSF with a detailed audience insight report. This Report demonstrated WSSF’s commercial value to existing partners, while being used to attract new partners.


For the first time ever, WSSF was able to quantify its brand value. Furthermore, armed with new insights into existing and target audiences, they developed a marketing strategy that balanced short-term performance marketing with long-term brand building.

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