Challenge
Redtorch has been the retained agency since 2015 and delivers a digital strategy that generates record levels of fan engagement and commercial value for the world’s largest action sports series.
Goals
1. Achieve record levels of fan engagement
2. Increase livestream viewing figures
3. Attract and retain host cities and sponsors
Solution
The FISE World Series draws on digital expertise from across Redtorch with constant access to insights, strategy and creative. Our team is an extension of their in-house setup and allows FISE to focus on what they do best – action sports.
We utilise the latest digital trends, influencers, technologies, and platforms to deliver data-driven, multi-platform, highly targeted editorial, animation, and video.
Specifically, Redtorch liaises with broadcasters, sponsors, TV production, athletes, brands, and suppliers to distribute relevant, ground-breaking content to millions of fans worldwide.
Results from 2019 World Series
82million
impressions on social media
3million
fan engagements
12million
video views
300,000
new social media followers
"I've worked with some of the biggest agencies in the world, but none have proved as successful as Redtorch!"
Joseph Villeflayoux, Marketing and Communications Director
FISE World Series
