Challenge

During a time when live events and opportunities to hit the slopes were limited, the International Ski Federation (FIS) needed to deliver authentic, timely and relevant out-of-competition content.

Perhaps most importantly, FIS also needed to provide value to their title partner Longines, and the millions of snowsport fans around the world.

Aims

1. Drive traffic from FIS digital channels to Longines e-shops
2. Promote Longines watch collections to the Snowsport community
3. Engage and entertain the Snowsport community when the event calendar was limited
4. Capture personal data from people who complete the quiz

Solution

We built and designed #WhichSkierAreYou – a short, fun quiz which was live between 10 Jan – 26 Feb 2021, and encouraged fans to answer 9 questions in 2 minutes to reveal their piste persona and matching Longines watch collection.

With some avid skiers among out team, we knew the quiz couldn’t just appeal to people interested in elite skiing – it had to also appeal to the millions of casual skiers!

Therefore, whether through the use of inspirational mountain imagery, or questions that focused on the Snowsport culture, every aspect of the quiz had the casual skier in mind.

We also wanted to ensure the quiz delivered long-term benefits to FIS, so ensured it included elements of data capture that provided the governing body with an even better understanding of their existing – and potential – fanbase.

What’s more, thanks to the support Longines – fans who completed the quiz had the opportunity to win a day out with a FIS Race Director or Longines Ambassador!

Interesting Facts

1. #WhichSkierAreYou was our first project with FIS

2. We built and designed the #WhichSkierAreYou quiz, along with all creative assets used across various digital and social platforms

3. The total paid budget was only 2,000 CHF

Results

12,200

quiz completions

867,000

fan engagements

4,200,000

reach

142,000

page views

1

happy client!

1,900

people provided their personal data

Thank you for the efficient and dedicated approach to the build of this fantastic quiz and promotional assets! The results exceeded our expectations and are far beyond what we could have anticipated.

Jürg Capol, Marketing DirectorInternational Ski Federation

Please get in touch if you’re looking to engage fans in new and exciting ways!