Know your audience: consumer behaviour charts for 2021

Inspired by a recent blog, we’ve taken some consumer behaviour charts from recent industry reports…


Our creative highlights from the world of sport 2020

As we look to the end of 2020, the Redtorch team reflect on their creative sporting highlights of…


ICF appoints Redtorch to engage recreational paddlers worldwide

The International Canoe Federation (ICF) has selected Redtorch to deliver a global campaign to…


Innovation. What has it meant for sport in 2020?

Innovation. What has it meant for sport in 2020? We've reviewed 3 approaches rights holders have…


Redtorch is fundraising to help transform the lives of vulnerable children

Redtorch joins Right To Play and Liverpool FC Foundation to help transform children’s lives.


What can sport learn from the Christmas 2020 adverts?

What can sport learn from the Christmas 2020 adverts?


How innovation helped FISE overcome the challenges faced by COVID-19

Joseph Villeflayoux, Marketing & Communication Director at Hurricane Group shares his thoughts on…


Reading FC partner with Redtorch to develop insight into their fanbase

Championship Football Club Reading FC has partnered with Redtorch to develop deep insights into…


#UpAgain campaign is a finalist for The Drum Social Buzz Awards

The International Skating Union (ISU) worked with sports marketing agency Redtorch on #UpAgain, and…


If you could play only one sport for the rest of your life, what would it be and why?

There’s a potpourri of personalities, expertise and interests here at Redtorch. But the one thing…


Tokyo 2020: How Ottobock is adapting its marketing strategy to make history at the Paralympic Games

Heinrich Popow, Liaison Manager at Ottobock, shares his thoughts on how the Worldwide Paralympic…