FEI and Redtorch renew partnership to grow and engage global audiences
The FEI and Redtorch have renewed their long-standing social media and editorial partnership for a…
The FA Women’s Super League tops the #SportOnSearch 2022 rankings
We’ve ranked 35 of the world's biggest sports properties by largest increase in search across 5…
Driving the social media performance of 206 National Olympic Committees
ANOC launched its hugely successful Digital Accelerator Programme in 2021. Its aim? To deliver a…
Redtorch Player Profile – Meet Jess!
I’m an overly competitive, dog-loving, hockey-playing, foodie. I’ve been working at Redtorch for…
How well do you know your audience?
One of the biggest challenges faced by any organisation is not having enough knowledge about its…
10 key learnings from the Longines FEI Jumping Nations Cup final
Live events are back - 4 glorious words all sport marketers have been longing to hear… and none…
3 Big Observations from Leaders Week
Discussions centred around the impact of the pandemic and how fans engage with sport, the huge…
No video highlights? No problem!
There are two fiercely fought competitions during every Olympics. One is played out on our TV…
How to extract value from new audiences
Every sports rights-holder wants to increase its audiences on social media, and events are the…
A unique activation with Ebony Horse Club to capture new audiences
We arranged for young horse enthusiasts at the Club to enjoy a surprise visit during Tokyo 2020…
Key insights from Tokyo 2020
Tokyo 2020 is a Games like no other. With no live audiences, digital content and distribution are…