How can Interactive Storytelling improve low engagement rates?
Seven examples of interactive storytelling to help sports rights holders increase the lifespan of…
Q&A: A look at FIBA’s paid social media advertising strategy
FIBA began to integrate paid social media advertising in 2012. José Pages, Digital Content Senior…
Facebook or YouTube? Streaming advice for second-tier sports
If rights holders are to reach global markets with acceptable production quality, the streaming…
#SportOnSocial event to reveal invaluable digital insights
Calling all digital gurus in Olympic sport! Join us in Lausanne as we discuss how sports can…
August’s 5 best-performing social posts from International Federations
We keep a close eye on social media tactics IFs try, test, reuse and adapt. Here are our Top 5…
Does winning a race guarantee social media success?
Five examples of the best-performing content Tour de France teams shared on Facebook on the days…
How 6 teams used social media to reveal their 2019-20 NBA schedule
This week's 2019-20 NBA schedule release may sound boring, but NBA teams took to social media to…
FIVE federations with the best social media posts in July
How are federations using social media to grab the attention of new and existing sports fans and…