How well do you know your audience?

One of the biggest challenges faced by any organisation is not having enough knowledge about its…


10 key learnings from the Longines FEI Jumping Nations Cup final

Live events are back - 4 glorious words all sport marketers have been longing to hear… and none…


3 Big Observations from Leaders Week

Discussions centred around the impact of the pandemic and how fans engage with sport, the huge…


No video highlights? No problem!

There are two fiercely fought competitions during every Olympics. One is played out on our TV…


How to extract value from new audiences

Every sports rights-holder wants to increase its audiences on social media, and events are the…


A unique activation with Ebony Horse Club to capture new audiences

We arranged for young horse enthusiasts at the Club to enjoy a surprise visit during Tokyo 2020…


Key insights from Tokyo 2020

Tokyo 2020 is a Games like no other. With no live audiences, digital content and distribution are…


Our new Marketing and Communications Manager: Charlotte

Redtorch is incredibly pleased to introduce our new Marketing and Communications Manager,…


Our new Senior Motion and Graphic Designer: Zi

Redtorch is incredibly pleased to introduce our new Senior Motion and Graphic Designer, Zi.


Our new Digital Insight Analyst: Tom

Redtorch is incredibly pleased to introduce our new Digital Insight Analyst, Tom


Tokyo 2020: how sports are navigating the lack of video content

With sports unable to share video footage, thinking ‘different’ when planning social media content…