#UpAgain campaign is a finalist for The Drum Social Buzz Awards
The International Skating Union (ISU) worked with sports marketing agency Redtorch on #UpAgain, and…
If you could play only one sport for the rest of your life, what would it be and why?
There’s a potpourri of personalities, expertise and interests here at Redtorch. But the one thing…
Tokyo 2020: How Ottobock is adapting its marketing strategy to make history at the Paralympic Games
Heinrich Popow, Liaison Manager at Ottobock, shares his thoughts on how the Worldwide Paralympic…
Redtorch chosen to support the digital growth of National Olympic Committees
Redtorch has partnered with the Association of National Olympic Committees (ANOC) to help improve…
Hero, Hub, Help: A Winning Content Strategy for Sports Marketing
Redtorch Creative Director Matt Weiner explains how the Hero, Hub, Help framework helps deliver…
Delivering the first ever E-FISE
When FISE Montpellier was cancelled due to COVID-19, action sports were in deep trouble. The…
Why sport must accelerate digital innovation to survive
What a year it’s been so far ... with the disruption of the sporting landscape, it certainly hasn’t…
3 ways to unlock the true power of social media
3 ways to maximise the true power of social media and to elevate marketing efforts and drive…
What do clients really want from an agency?
In a world with so many of us out there (agencies, that is), choosing the one that’s right for you…
How has COVID impacted FIH and what does the future hold for Hockey’s Governing body?
Nicolas Maingot, Senior Communications Manager at the Fédération Internationale de Hockey (FIH)…
Is strategy boring? Who cares, it wins gold medals
Before 2004, British track cyclists had won just one gold medal at the Olympic Games. Before 2012,…