How can Interactive Storytelling improve low engagement rates?
Seven examples of interactive storytelling to help sports rights holders increase the lifespan of…
Q&A: A look at FIBA’s paid social media advertising strategy
FIBA began to integrate paid social media advertising in 2012. José Pages, Digital Content Senior…
Facebook or YouTube? Streaming advice for second-tier sports
If rights holders are to reach global markets with acceptable production quality, the streaming…
#SportOnSocial event to reveal invaluable digital insights
Calling all digital gurus in Olympic sport! Join us in Lausanne as we discuss how sports can…
August’s 5 best-performing social posts from International Federations
We keep a close eye on social media tactics IFs try, test, reuse and adapt. Here are our Top 5…
Does winning a race guarantee social media success?
Five examples of the best-performing content Tour de France teams shared on Facebook on the days…
How 6 teams used social media to reveal their 2019-20 NBA schedule
This week's 2019-20 NBA schedule release may sound boring, but NBA teams took to social media to…