Does winning a race guarantee social media success?

Five examples of the best-performing content Tour de France teams shared on Facebook on the days…


How 6 teams used social media to reveal their 2019-20 NBA schedule

This week's 2019-20 NBA schedule release may sound boring, but NBA teams took to social media to…


FIVE federations with the best social media posts in July

How are federations using social media to grab the attention of new and existing sports fans and…


FINA defies ‘dying’ Twitter trend with Gwangju 2019 success

REDTORCH analysed FINA's Twitter use during their 2019 World Championships and presented 4 ways…


Is misjudged creative killing your sport content?

If creative overpowers sports action, it distracts, frustrates and disengages fans. But when spot…


FIVE ways Wimbledon wowed YouTube

What can you learn from the 2019 Wimbledon Championships? Read on to find out 5 top tips to ace…


How did the Cricket World Cup perform on social?

A snapshot of fan growth and engagement on the Cricket World Cup's official social accounts during…


How did Wimbledon perform on social?

A snapshot of fan growth and engagement on Wimbledon's Official social accounts during the 2019…


FIVE lessons from the FIFA Women’s World Cup that will enhance your Instagram strategy  

How did FIFA engage with the influx of women’s football fans on Instagram? We looked at what they…


How did the FIFA Women’s World Cup perform on social?

A snapshot of fan growth and engagement on the FIFA Women's World Cup official event accounts…